Companies, large and small, allocate substantial funds from their annual marketing budgets to showcase their products and services at various trade shows. The great thing about trade shows is that for the most part, you have a captive audience interested in what you have to sell. The downside is that putting on a successful trade show exhibit isn’t cheap. Massive banners, custom tablecloths, giveaway items, business cards and corporate brochures are just a few of the expenses necessary to pull off a memorable exhibit. But, the one thing many companies often forget to consider is the dress and presentation of the representatives working behind the booth.
