2015 has been another great year at Langham Logistics. We celebrated our 27th year in business and have added new team members that genuinely love our clients just as much as the rest of us. We’ve won awards, appointed new board members, expanded our warehouse operations, given thousands to charity, and much, much more.
And while all of those accomplishments are great and deserve a celebratory “cheers” when we look back at 2015, we know that in order to keep the momentum going, we need to look forward to the year ahead.
Our team came up with some great resolution ideas for the New Year that can apply to any business for 2016. While there were multiple tips and tactics discussed, here are the top three that we’d like to share:
Truly differentiate yourself from the competition
In order to really distinguish yourself in a cluttered market, you need to have a clear understanding as to what actually makes you different from your competitors. It’s not enough just to say you offer “X” services or products. Your competitors can say the same thing. Dive deeper and figure out what is different about how or why you offer those particular services and/or products. Focus on customer solutions; how their business can benefit when they trust in you.
Ensure a well-trained workforce
Solid training and education is at the heart of any business’ success. It’s important to make sure that your employees are well trained and keep up-to-date on new technology, safety, and industry trends. On a deeper level, it can convey appreciation, add value to the employment relationship, and lead to a stronger and more cohesive workforce. In other words, employee moral is boosted, productivity increases, and customers are even happier. It’s a win-win-win.
Improving the client experience
Client experience is all about the quality of the interactions they have with your company. This is about both pre- and post-sale interactions. When it comes to growing a strong business, the customer experience is more important than the number of customers. And if you’ve ever lost a customer to a competitor, then you know this painful truth. The best strategy starts with understanding the client’s path to purchase, and the post-sale journey. Put yourself in your client’s shoes. What is it like to do business with your company? By understanding your clients’ individual touch points within your business, you are likely to find areas that can be improved, thus enhancing the overall client experience.
At Langham, we are always looking for ways to improve our business and your experience. If you have ideas, we’d love to hear them. Contact us today and let us know your thoughts.
